Did you know there is power in association and that the people who you regularly hang out with have a huge influence on your attitude, your determination, your beliefs, your inspiration and the outcome of your success? They impact on how you think about things, how you act on things and on the decisions you make on a daily basis.

It’s true, and that’s why hanging out with the right people is important!

Jim Rohn said it best. He described the power of association in one sentence as:

“You’re the average of the five people you hang out with most”.

For solo-entrepreneurs, this can be a scary thing to comprehend, because in reality, who are the people we spend the majority of our time with?

• Perhaps a spouse or other family members who do not really, fully understand what we do and what we try to achieve with our business?
• Perhaps friends who have no real clue of the challenges of entrepreneurship and are subconsciously trying to convince us that having an online business is a complete waste of time?
• Perhaps moms at our kids’ after-school activities?
• Ourselves – alone at home doing our thing?

This is not a great list of powerful associations, right?

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And the scary thing about it is that if we take Jim Rohn’s quote literally, it means that everything about you and your business will average out to be similar to those five people whom you are currently spending most of your time with!

So, is there room for improvement on your list of the top 5 people you hang out with most?

If I just look at my own life and business, then there will always be room for some improvement!

SO….to raise the quality of your life and your business, hang out with people who can inspire and motivate you! People who have been there and done that – who reached the place where you want to be.  For example, if you want to become a better communicator, hang out with great communicators.  If you want to be more positive, hang around with more positive and optimistic people. If you want to be a terrific entrepreneur, have a thriving business and make lots of money, spend time in the company of people who have mastered the art of entrepreneurship and are already killing it online.

This is why there is so much truth in the saying “birds of a feather flock together”. Just take for example a flock of birds migrating over continents during changing seasons. If one bird attempts that long distance migration on his own, he won’t make it. If he tries to join just any flock of birds flying by, he might not end up where he wants to be. It is only when he joins his own kind; birds heading into the direction he wants to go into, that he will eventually reach his end destination.

It’s the same with people. When you want to advance in your business, it is worthwhile to think about the power of association. Surround yourself with “people like you”. Key people who are either on the same path as you, or more successful than you.

So, here’s what I hope you take from this article: Hanging out and surrounding yourself with the right people is priceless and you can use this power of association to grow your business. Thus who you associate with is too important to be left to chance.  Unfortunately, many solo-entrepreneurs never put it to work for themselves, because often their choice of who they hang out with is primarily driven by convenience or circumstances. But ultimately, you are in control and solely responsible for choosing who you associate with and who you spend your time with.

As a take-away assignment: look around and see who in your industry you want to spend more time with (online and offline). Who can you learn from? Whose business do you want to model your own business after? Then go out actively and start spending more time with them, learn from them and start working with them…

You Your Success!

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