When you are in business, it is imperative to get your name and your business in front of the people you want to work with…, and the more people you can reach with you marketing, the easier it will be for you to get clients, grow your income and create the life you want.
So, Here Are Four Key Element for Reaching More People and Thus Get More Clients
1. Find Your Target Audience In Large Numbers.
One of the most common problems with finding more clients is that people are often looking for clients in the wrong places. Instead of knowing who they want to work with and then going to places where they will find these ideal clients, they spend time in places where there are no clients for them. In other words, they spend their time in forums, networking places and social media platforms where their ideal client doesn’t have a presence.
So, the first thing you can do to reach more people and get more clients is to go to where your ideal clients are already gathered for you and where you can find them in large numbers.
Today’s Marketing Tip – It’s a Tweetable!
To get more clients, go to where your ideal clients are already gathered for you @FrancisvanWyk
2. Create a Marketing Plan
Another common issue with getting clients is that many solo-preneurs don’t market consistently and according to a plan. Their marketing is very irregular and in “pieces” – only when there is time, when the appointment book looks a bit empty or when their bank account is approaching red. Thus they have no continuity that will fill their pipeline with more and more potential clients
Implementing and working according to a marketing plan, will keep your marketing consistent. It will also keep you accountable to do what you’ve set out to do and inspire you to achieve the marketing goals you set for yourself. All this will enable you to keep momentum and consistently reach more people – thus increase the probability of getting more clients.
3. Have a Diversified Marketing Strategy
If your business is doing okay with only one or two marketing methods, that’s great. But, just imagine what you can achieve if you use five or ten proven marketing methods?
By creating a multi-channel marketing effort, you put yourself on a firm foundation for greater success as you establish more ways for potential clients to hear about you and eventually work with you. An added benefit is if someone doesn’t respond to one of your marketing tactics, they might respond if you present that same offer to them in a different way.
Having a diversified marketing strategy ensures that you can reach more people and also reach them in different ways that will increase your chances to get more clients.
4. Build a List Of Ideal Prospects
Perhaps you have heard the following saying: “The Money is in the List”. This phrase means that it is important for every business to have a list or a database of ideal prospects that can eventually become clients. When you have a list of devoted followers and fans, they will be more than willing to work with you or buy your products, because they already know, like and trust you.
It is important to ensure your marketing efforts are not in vain. Thus, you need a system to capture the contact details of potential clients, so you can add them to your list and then stay in touch on a regular basis.
Building a list of ideal prospects is an excellent way to reach your ideal clients in large numbers.
Your Assignment for this week:
Set aside some quiet time and think about places where you can find a room full of your target audience. Create a plan to get your business in front of them and in multiple ways Then develop a system to capture their contact details so you can stay in touch with them regularly. If you need help and want a proven system to reach more people, check out the “Create More Marketing Momentum” program. It provides a step-by-step process to build your marketing foundation and start attracting the clients you want.
To Your Success
