Part 6:
Does your business have a winning edge?
Do you create, do or give something to your clients that lift your business up above your competition? In other words, does your business have that something that makes you get the clients while your competitors don’t?
That is called a “winning edge”.
Let me try to explain this by using an example of horses running a race.
As you know, horse racing is not only a prestigious sport; but there is also huge prize money involved and the horse that wins the race walks away with the bulk of this prize money – even if he only wins by a “nose”.
In some races, the winning horse can receive up to ten times more in prize money than the horse that comes in second. This however doesn’t mean the wining horse have to be ten times faster than the second horse. He just need to be a little bit faster or a little better trained for this race or has a skilled jockey that can make a racing decision just a little bit better than the other jockeys.
It is the same in business. People who become successful and prosperous are sometimes just a “nose” in front of those who don’t! They do things just a little bit better or do things just a little bit different than the rest which then leads to extraordinary results.
Create prosperity in your business and give yourself that winning edge, by focusing on one or more of the following:
1. Distinction
Be noticeably different from your competition. Luckily, it’s not really that difficult to create distinction, to stand out and be different from a crowd of anonymous competitors. You only need to do 1 of 3 things. You either need to
- Deliver a unique service that not many other solo-preneurs do, or
- Deliver a common service, but do it in a unique way or even
- Deliver a common service in a common way but then specialize in a particular audience.
2. Excellence
Strive to become excellent in what you do and be brave enough to set the standard in your industry.
Do everything to the best of your ability. When you sell a service, you need to fulfill with excellence – like dinner depend on it. Be a person of integrity and don’t manipulate the truth or cut corners to make a buck.
Excellence enables you to become trusted in you market place and not only to attract loyal clients, but also loyal partnerships and creating thriving partnerships give you the leverage to spread your message even further and helps to create quantum growth in your business.
Regardless of what you do, always put your full effort behind it and don’t do anything halfway.
3. Service Value
Always serve your clients with value in mind. Give them more value than what they’ve bargained on because satisfied clients are the foundation upon which you can create more prosperity in your business.
Businesses with satisfied, loyal clients enjoy greater customer retention, repeat business, more word of mouth advertising and consequently greater profits.
The art of giving your clients value boils down to finding out what they want or what they consider to be of value, then persuading them that what you offer will deliver that value.
Your Assignment for today:
With all 6 Success Strategies in mind, give yourself and your business the opportunity to become prosperous, Break away from the trap of only doing enough to “get by,” or being content with being “good enough”.
Focus on those things that can give you the winning edge in your business. Be distinct, be excellent in what you do and deliver exceptional service value to your clients to become prosperous and to take your business from merely surviving to thriving this year
Love & Success
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Click here for Part 5: Market & Promote Consistently
