Part 3:
Did your position your business correctly to attract more clients and make more money?
What is the right position you may ask?
Well, being in the right position is where you have products and services that effortlessly attract the clients you want to work with and your clients are extremely happy working with you because you provide solutions to the problems they have. They therefor readily pay your fees, enthusiastically recommend you to friends and colleagues and never even think of exchanging you for your competition?
Is that at all possible?
Yes, it is.
But before you can create this favorable position, you need to answer the following strategic questions.
Q1: Who do you really work with? How do you help them?
Sometimes, we think we know who our clients are. But do we really?
For example: Do you work with a specific group of people who can be clearly identified and who have some common characteristics? Do you know what they struggle with and what their particular issues are? Do you know how your services can alleviate those issues?
A secret behind effective positioning is that it always starts with the client in mind.
It starts with choosing a specific group of people you can help best with your talents and skills; then getting to know them really well and giving them exactly what they need.
That’s step 1 in positioning your business correctly to effectively attract client, earn a higher income and take your business from merely surviving to thriving.
Q2: What makes you and your business unique?
Why would clients work with you? What is your unique message? What makes you different from any other person who delivers the same services you do? What makes you stand out in the crowd?
In today’s overcrowded marketplace and trying to compete online it can often be difficult to find something that makes you completely unique, right. That is when there really are only three things that can help you stand out.
- Your story – the good and the bad in your life that is useful to share with clients;
- Your skill set – your previous experiences, knowledge and credentials;
- Your style – your personality and the way you do things.
When you embrace your “story” and share it with others; use your skills fully and live out your style you can create a very unique position for your business in your market.
Q3: What are your clients really buying from you?
It is important to understand that your clients do not buy your products or services; they buy the solutions or benefits you offer.
The example most often quoted in marketing to explain this concept is the one of selling a drill. When you sell drills and drill bits, what your customer actually wants is a hole. So the drill is just a means of making the hole.
It however does not stop there. Why does he want the hole? Lots of people really want a hole so they can put a screw through it to fix something. So, the customer is actually buying a way of fixing things and you are in the business of selling ways of fixing.
When you understand what your clients are really buying from you, you can provide them with better ways or different ways to get what they want and as such better position your business to thrive.
Answer these 3 strategic questions, can help you position yourself and your business skillfully to create a unique position where you become the go-to person in your niche, attract more of the right clients and as a result increase your income to live the lifestyle you want.
To Your Success
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P.S. What will you will do to position your business better this year? Share it with us below…. and as always, if you enjoyed this article, don’t keep it a secret :). Use the buttons below to share.
