You are in business to make a difference, right?
It doesn’t matter what you do – what services you provide or what products you sell.
Through your business, you make a difference in many peoples’ lives – your own life, your family’s and those of your clients.
In fact, what you do can potentially CHANGE peoples’ lives completely!
You just need to believe that…
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But, if you want to CONTINUE making this difference and reaching more and more people to help, you need money to do so. Thus you have to continuously “sell” the things you offer. In other words, you need clients who want to work with you or buy your products.
Working with clients, allows you to impact their lives positively, but it also provides you with the necessary money so you can stay in business, repeat the process and continue making a difference in more and more peoples’ lives.
In principle, this sound like pure logic, but this is where the problem starts.
Many women entrepreneurs do not have a problem with the first part of the statement – helping more people and making a difference in people’s lives. That just comes natural.
It is the second part of that statement – the “selling” part that makes them totally uncomfortable, because women often put a negative connotation on the word “selling”
I can totally understand that, because you do get many people that are in business purely for the money and use marketing and selling techniques that leave a bitter taste in your mouth. We’ve all experience that and these bad and negative previous experiences make us uncomfortable with the idea of marketing and selling in our own businesses.
I however want to put a different spin on marketing and selling today.
1. Marketing And Selling Enables You To Make A Difference!
When you know in your heart, your business exists to help other people and to make a positive difference in their lives, then marketing and selling (when done right) is a tool and the process on how you can reach more people to make that difference!
Marketing and selling then becomes a passion and not something you dread doing anymore. Just think about it…what can be more fulfilling than telling people about what you do and making a positive difference in someone else’s life when they work with you or benefit from buying your products?
2. You Make A Difference, When You “Sell” and Earn Good Money.
A bold statement. I know. Let me try to explain…
Earning more money is great; no-one can denies that. And in business, you can really only get more money, by selling more.
But, I believe the overall purpose of business is not to make more and more money and become stinking rich (although, that would be really nice :)).
For me, the purpose of business is to make a difference in people’s lives through the products and services you sell.
So, the money you earn through selling your services and products just enables you to do what you are supposed to do – using your Godly given talents in a meaningful and creative way through your business to make a difference in this world!
Bottom line: when you ‘sell’ and earn good money you can stay in business. When you grow your business, you can help more people, improve your own life and the lives of those who are closest to you. Earning good money even allows you to reach out and help those who are less fortunate than you.
So, “selling” when it comes from giving, is not an evil thing to do.
You can make a pretty big difference through selling your stuff and then using your money wisely to change your life, and the lives of those around you.
To Your Success
P.S. Now, let’s hear from you… How do you see marketing and selling. Share your thoughts with us in the comment box below. Oh by the way…. it’s also easy to share this article, using the buttons below.
