How consistently do you market your services? Are you perhaps like many other solo-preneurs who rely on a combination of word-of-mouth and occasional marketing and networking activities when time permits?
Did you know that consistent marketing to get the right message to the right people is one of the many secrets in the arsenal of highly successful entrepreneurs?
It’s true…
Successful entrepreneurs do not only rely on others to send them clients or referrals and they don’t do marketing only when the appointment book looks a bit empty.
No, successful entrepreneurs take control of their marketing actions. They create a plan and a process that ensures they are regularly promoting themselves.
They know…
Consistent marketing allows for measurement
When marketing is done haphazardly (or only when you need clients), it becomes increasingly difficult to judge if a specific marketing techniques is really effective or not.
However, when you are consistent in your efforts you have more control over your business and the results you achieve. You can make better decisions if something is working for you or not.
Consistent marketing allows you to measure where your clients come from; what marketing methods and tactics work best for your business; what to focus on and what to improve. Thus you stop doing marketing that might not be right for your business and /or the clients you serve.
Consistent marketing inspires accountability
When you get into the habit of doing marketing consistently, it helps you to stay accountable to what you’ve set out to do… and we know that accountability inspires action and action leads to results.
For example, let’s say you’ve decided to attend a regular networking meeting and you’ve scheduled the meeting dates in your calendar. Then each month when the reminder of that networking event pops up in your calendar, you will most probably attend it. Why? Because if you don’t attend, you’ll feel a ping of quilt since you’ve let yourself and your business down.
So the system you’ve created by simply scheduling the dates helps you to be consistent with your marketing and inspires you to stay accountable to what you’ve decided to do.
Consistent marketing builds trust
Consistency removes uncertainty. When you are consistent in your marketing – consistent with your messages, and consistent in really everything you do – your clients know what to expect and they’ll trust you more.
If you build a marketing system that consistently and regularly stay in touch with your prospects and not only provide them with valuable info, but also inform them of ways they can work with you, you will significantly increase the know, like and trust factor. Thus, the odds escalate that your name will be at the top of the list when they do actually decide to work with someone like you.
Here are 5 tips to stay consistent with your marketing
- Develop a clear action plan to keep you motivated;
- Focus only on a few marketing activities at a time until they are fully implemented, then move on to the next one;
- Create systems that take care of the repetitive marketing activities and put them on autopilot;
- Schedule your daily/weekly / monthly marketing activities in a calendar and set reminders;
- Work with a coach to keep you focused and accountable to implement consistently.
I know consistency isn’t really the sexiest or most exciting word in your business right now.
But, sticking with your plans and doing things consistently – not just when you feel inspired or need more clients – is a very, very powerful marketing strategy. It gives real results.
“In essence, if we want to direct our lives, we must take control of our consistent actions. It’s not what we do once in a while that shapes our lives, but what we do consistently.”
~ Anthony Robbins~
Your Assignment for the week.
To get into the habit of doing marketing consistently, choose one of your marketing activities, decide how often you want to do it, schedule it in your calendar for the rest of this year, set up a reminder and then stay accountable to yourself and your business to actually follow through and do it as planned.
To Your Success!
