It’s easy and comfortable to network online, right? You can sit in front of your PC, with no make-up, still in your PJ’s and have ground-breaking conversations with clients, prospects, partners, colleagues and friends.
However it is important for us as solo-preneurs who primarily work from home, to regularly break out of that “online” comfort zone, get away from the house and meet and network with like-minded people face-to-face at live business conferences, networking events and workshops.
Attending live events can be one of the most inspiring and transformational ways to boost your business results. It completely remove you from the pressures of your daily business activities, and give you an opportunity to get inspired, revitalized and motivated to take your business to the next level.
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Here Are 8 Great Benefits of Attending Live Events
1. Spending dedicated time on YOUR business.
We are often so focused on doing great work and helping our clients, that we do not spend the same amount of focus and time on growing our own business. Attending live events is a great opportunity to give 100% attention to your own business. At these events, you are the focus and can explore new strategies and plans to implement in your business.
2. Learning valuable information.
Live events usually have one or more keynote speakers who share their information and knowledge freely. This is a great time to learn from the experts and to stay updated with new technologies or trends in your industry while enjoying the company of others.
3. Meeting the experts
It’s a great opportunity to meet the experts. You might be following someone for a while and are just dying to meet them in person. At live events you can do that! As this might be your only change, make the most of your time and go introduce yourself. You never know where that connection may lead.
4. Meeting like-minded individuals.
People who show up to live events are the ones who are serious about growing their business. They are searching for solutions, open for new connections and are willing to take the necessary action to make things happen in their business. It is therefore so refreshing to have a conversation with someone who shares some common goals with you or people who are in the same industry, because they understand what you do and where you are coming from. For me it’s so inspiring to be around others who are just as passionate about their business as you are about yours and to have open discussions about it.
5. Getting Inspired and Motivated
When you go to events with an open mind, it provides a ton of inspiration and motivation. You not only get inspired and motivated by the speakers, and can go away with a ton of new exciting ideas to implement, but you also get motivated and inspired by just being in a room full of advancing entrepreneurs.
6. Sharing best practices
The really exciting thing about live events is that you can have really good, relaxing conversations with people and still learn a lot from others. Everybody talks about the content of the presentations and shares their own experiences, tips and strategies openly. It is thus a good place to find out what is working for somebody else that maybe you haven’t applied to your business yet. Getting all these new ideas and valuable learning from others are often priceless.
7. Making high-quality connections
Attending a live event give you the opportunity to come in contact with some amazing people that you may never have had the chance to meet in your office or even while networking online. Some of these people can become a potential joint venture partner, a new colleague, a client, someone you can refer to others or who can refer you, or even just a new friend. The collaboration and camaraderie from these new acquaintances, friendships and joint ventures helps to keep you motivated and excited about moving forward.
8. Receiving discounts on materials, courses and programs to deepen your learning
A really cool benefit is that the speakers at live events typically offer special discounts and promotions on their products and programs to attendees. This makes it a great opportunity to get access to their training programs and products at more affordable rates.
So, here is what I hope you take from this article: One of the best investments you can make in your business is to invest in continuous learning by attending events because it complements and supports any investment you make in high-quality training products and programs.
Attending live events, such as conferences, workshops, and networking events will empower you to go bigger than you’ve ever thought possible. It will expand your thinking and open you up to many new opportunities that otherwise may not be available to you…and once you’re back home, you’ll be excited and recharged to jump in and take your business to the next level with all your new knowledge and connections!
To Your Success
PS. At my Purpose to Prosperity Networking Events on July 3rd and July 18th in South Africa, you’ll experience all 8 of these benefits! ;-). Register to attend here.
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