Francis, Author at CreateClientChemistry.com

Use A Free Offer On Your Website To Get More Clients

Delivering services virtually means that you need a website. Prompto.

But how can you use your website to get more clients?

Well, to answer this question, let’s first look at how you probably search for information on the web.

If you are like me, you enter a few keywords into Google, scan the results for the best description and click on the link to enter the website. Once you’re on the site, you look at the header and outlay; get an instant feeling if you like the site or not; read the headline; scan the other sub-headlines; scan the sidebars and navigation links and if your eye doesn’t catch anything that interests you on the site, you leave and try the next Google result.

Well, this is what most visitors do with your website as well. Although we think that our visitors spend hours on our site to read each and every word (wouldn’t THAT be great!), they merely scan the content.

So, you only have a few seconds to grab their attention. If you think about it, this is actually quite scary, because if your web visitors leave without taking any sort of action on your site, they are probably lost forever and you have lost a change for them to really get to know you better.

So the bottom line is: For a website to be an effective marketing tool and to help you get more clients, it needs to convert visitors into prospects and eventually into clients.

One of the best ways to do that is to grab your first-time-visitors’ attention by offering them something valuable for free – something so irresistible that they do not hesitate to give you their name and email address in exchange for your free offer.

The truth is you never know how long it may take for someone to start working with you. Some people will make the decision instantly after visiting your site, but most people need some time to first get to know you better. If you do not have a way to capture your site-visitors details, and then stay in touch with them via your e-mail marketing, you lose out on potential clients.

So, here are 6 tips for setting up your free offer and turning your website into a “lead magnet” for getting more clients.

1. Know who your target audience is.

You do not want your free offer to attract anyone and everyone. You just want to attract your ideal clients – the people you really want to work with and who have the problems that you can solve with your services.

2. Identify your ideal clients’ most pressing problem.

People search the internet to find solutions to their problems.

3. Provide a solution to that problem in your irresistible free offer.

You want people signing up to learn something, gain something useful and / or experience some “a-ha” moments. The info and value in your free offer needs to win the like and trust of your subscriber and make it easier for you to convert them into a paying client when the time is right.

4. Use an eye-catching headline / topic for your free offer.

Clearly state the value a subscriber will receive after signing up in order for them to not hesitate giving you their name and email in exchange. (Ensure visitors have to sign up for this offer – i.e. give you at least their name and email address in exchange for it. Don’t let them just download the offer. The whole purpose is to get their contact details so you can stay in touch afterwards).

5. Display your offer prominently on EVERY page on your website.

You never know where a visitor enters your site. Your free offer should also be one of the first things a visitor see when they land on your site, so you can display it either as a pop-up, in the header, across the top part of the page or in the top sidebars.

6. Market this freebie everywhere.

Mention it in all your marketing and other communications. This will drive more visitors to your site, leading to more people entering your client pipeline when signing up for your free offer.

Using an irresistible free offer on your website can eventually result in converting more prospects into paying clients.

5 Tips to Better Time Management and A Streamlined Workday

by Francis | Marketing Planning | 2 comments

Are you busy or are you productive? Working from home as a solo-preneur requires that you keep a close eye on how you spend your time. Are you also sometimes so busy, with no time to spare, but at the end of the day, when you look back, you can’t show anything substantial that you’ve accomplished?

What I’ve realized in my business is that time-wasters are often the biggest culprits for not reaching my goals on-time or growing my business as fast as I like.

I’ve put a few practices in place to streamline my workday, eliminated the non-essential tasks and now I can focus my attention on the things I really enjoy and do best. Now most of my days are much more productive and I get things done.

If time management is one of the areas that bugs you down in your business as well, here are a few tips I’ve implemented that really work well. You do not have to do all of them. Even if you start by implementing one change in your day, it can already have a positive impact on your workload and your sense of accomplishments.

1. Plan your day. If you have a very long “to-do” list it can often feel overwhelming trying to work it off. One way to get your focus back is to rather plan each day in terms of 3-5 activities or tasks that you HAVE to complete that day – no matter what. Then stick to it and only after you’ve completed them, you can move on to other activities on the list. If one task is too big to accomplish in a day, break it down into smaller manageable chunks that you can complete.

2. Don’t Multi-task. I know we as women seem to think that doing several things at once is more efficient. Even if we can do many things simultaneously, it doesn’t mean we should do it. In reality we are less effectively when we multi-task. Rather focus on your 3-5 tasks per day, one at a time and do it well and quickly. When it is completed, move on to the next one. This will reduce your stress levels drastically and increase your confidence because you’ll get things done and off your long to-do list.

3. Eliminate repetitive tasks. When you have to do a task repetitively, like answering the same questions from clients over and over via email, create systems to streamline those tasks. E.g. answer the question in detail once and save the email as a draft on your computer. Each time you have to answer the same question, you can easily customize the draft and do not have to start from scratch. Also create a FAQ section on your website and refer clients to it.

4. Take a lunch-break. As tempting as it may seem to eat lunch in front of your computer, it is actually counter-intuitive. You need to rest your brain and “recharge your batteries”. Getting away from your PC for a while can stimulate fresh ideas and help you get perspective for making better decisions.

5. Schedule time for distractions. Things that can take up a lot of unnecessary time or that can throw you off-track are email, social media, reading blogs, searching the web for information or going into town. Schedule time in your calendar to take care of these distractions – preferably in the afternoon. Don’t do any of them before the scheduled time. You can even set a specific time limit to complete it. Grouping your distractions into one time period, allows you to do more important work first.

In the end it is not really a question about how much time we have, it is all about how we spend it. While having enough time, might seem like an unreachable goal at first, implementing small changes on how you spend your time and getting into a habit of sticking to those changes, can often help you become much more productive.