If you’ve been in business for a while, you would have heard from more than one marketing expert that knowing your target audience and clients REALLY well, is the beginning of a positive upward spiral for attracting more clients to your business.
This speaks for itself, because the better you know your clients, the better you can tailor your marketing message to solve their biggest problems, the better they’ll relate to your message – making it easier for you to attract them and convert them into paying clients.
Thus, knowing your clients is critical to your business success….and it starts with your ability to put yourself in your clients’ shoes – to truly understand who they are and what they need.
So, here are 8 important things to know about your clients that will put your business and client attraction on an upward success spiral.
1) Who are they?
Everyone talks about the importance of defining a target audience and ideal client…yet very few businesses actually do it. However, the clearer you are about who you work with, the easier it will be to get to know them AND to identify places to find them.
2) Where do they spend their time?
Knowing where they spend their time, helps you to also be present – either in person or via your marketing materials.
3) What do they struggle with?
Every business has a number of frustrations and struggles that they want to get rid of. What are those struggles for your clients as it pertains to what you do? Knowing what they struggle with can help you position your business to become their problem solver.
4) Why are they struggling with it?
There is always a reason why people struggle with something. E.g. do they have these struggles due to time constraints or lack of specific knowledge and skills or lack of technology and equipment? Finding the reasons can help you tailor your services and marketing to solve those problems.
5) Why would they work with you?
Do you stand out from your competitors? What will be the deciding factor to help your clients decide that you are the one to work with?
6) Why do they need your services?
Understanding why a client needs your services means that you can approach him at the right moment when he is ready to work with you. E.g. if you provide financial tax support, you can start promoting your tax related expertise during the start of tax season, increasing the likelihood of attracting clients searching for tax help and advice, because they might not feel confident enough to do it themselves or they want to save time.
7) What do they expect when working with you?
Understanding client expectations means you can encourage a positive customer experience from the start and maximize the chance of repeat business. E.g.when you know what they expect, you can bring that into your very first client conversation to put them at ease about working with you. Then ensure you do that to retain their business.
8) What are their top 3-5 priorities / goals?
The more information you have on what your clients’ top priorities are, the better you can position your marketing and your services to assist them reaching those goals faster.
Knowing your clients is a powerful way to propel your business forward. It allows you to make positive changes in your own business to accommodate their unique and varied needs. This helps you stand out and makes you much more client attractive.
To Your Success
