Every person has knowledge that other people will find valuable.
There will always be people who don’t know what YOU know about your industry, trade or line of work.
So, here are 5 different ways to use that knowledge buried deep inside your head, to help more people, to grow your client base and to grow your income.
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1. Create Written Content:
The first way, clients and others can learn from you or learn more about you is to read information that you’ve written. This means that you can create how-to solutions for your target audience through things like articles, blog posts, e-books, guides, transcripts and workbooks that they can simply read.
For Example: Let’s say someone is an avid bonsai tree enthusiast**. He can create an e-book or guide around some solution he provides to one or more of the pressing problems people have with growing or pruning their beloved bonsais. He can post the e-book online so people can download it and even choose if he wants to charge money for it OR offer it for free in exchange for someone’s email address.
2. Create Audio Content:
Your target audience might want to hear your information in an audio format. This can lead you to creating podcasts, audio CDs, audio programs, mp3 recordings, tele-classes or one-on-one calls.
For Example: Our bonsai enthusiast can take a few articles he has written on bonsais and create podcasts from it to put on iTunes. Or he can create a step by step “how-to” information guide that teaches his audience the steps, concepts or framework to grow and prune the perfect bonsai and sell it as an audio program.
3. Create Visual Content
Video is the buzz word these days as more and more people want to watch information on a computer or mobile device. So create videos, webinars, online programs or DVD home study courses.
For Example: Our bonsai guy can create a video of how he trims his bonsais and publish it on Youtube for people to watch. He can even create a series of videos with step by step instructions and sell it as a DVD program or online video course.
4. Create an Experience
Some clients might want to experience you and your information in person. So you can create live events like workshops, seminars, retreats, adventure trips, networking opportunities and even expos.
For Example: Our bonsai guy can arrange an expo where everybody showcases their beloved bonsais and then he can give them some tips and pointers during the expo to help them improve on their “bonsai” skills.
5. Create An Opportunity For Personal Service Or Mastery
A segment of your audience will always want to have more access to you and work with you in person. Or they’ll want to master the things you teach. For these clients you can create exclusive 1-on-1 service packages and programs, mastermind groups or private coaching and mentorship opportunities.
For Example: Our bonsai guy can create a mentoring program where he exclusively helps someone (or even a small group) to master the finer details of growing and trimming a bonsai. He can even deliver a trimming service for his clients and prune their bonsais for them.
Diversifying you knowledge into different modalities gives you multiple entry points for clients to know about you and to work with you. Someone might read an article and enter your client pipeline that way. Someone might see one of your videos on YouTube and as a result buy one of your video programs.
It also allows you to help more people. Because if someone cannot afford to work with you 1-on-1 or take part in one of your “mastery” services or programs, you can still help them in different ways through free and paid written, audio or video content or via providing an opportunity where they can personally experience what you do.
So here is what I want you to do today: Use the 5 different approaches explained above and think about how you can use your current knowledge in one or more ways to help more people, to grow your client base and to grow your income.
Caveat. You do not have to do all 5. Obviously that will be great and something to work towards. But, in the beginning, just start with one and gradually add other modalities over time.
Just think how this can extend your reach and your capability to help more people by allowing your ideas, your systems, your framework, your knowledge, your services transforms the lives of people you’ve never even met.
Let’s DO this!
To Your success
**PS: I just want to let you know that I’m not a bonsai enthusiast. In fact I know absolute nothing about bonsai trees. It just popped into my mind as an example when I was thinking about explaining the different ways to use your knowledge. So, if I could come up with some ideas to re-purpose knowledge on a topic that I don’t have any understanding about, just image what you can come up with on those topics that you are really knowledgeable about. 🙂
Image source: Victor Habbick / FreeDigitalPhotos.net.
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